Loading...
Business Jargon Decoded

Business Jargon Decoded: What does "Red herring" mean?

Oct 28, 2026
·
3MIN READ
Business Jargon Decoded: What does "Red herring" mean?

[Distraction; Smokescreen]

Red herring

[Distraction; Smokescreen]

In business negotiations or discussions, a red herring refers to intentionally raising irrelevant issues to mislead opponents. It is frequently used as a tactic to avoid core problems, stall for time, or cover up one's own weaknesses.  

Etymology & Imagery: Hound's Olfactory Distraction

  • Not a real fish: This term has nothing to do with seafood, but originates from an ancient method of training hunting dogs.  
  • Strong-smelling smoked fish: Traditionally, people would use pungent red smoked herring to train dogs.  
  • Distracting the tracking route: Trainers dragged the smoked fish across the prey's escape route to test if the hounds would be misled.  
  • Modern workplace context: It was later extended to mean distracting information deliberately used to shift focus in meetings or debates.  

Business Contexts & Examples

Negotiation Distraction:  

The budget issue was just a red herring during negotiations.  

Avoiding the Core:  

Do not let that red herring distract us from sales.  

Common Synonyms & Related Phrases

Smoke and mirrors:  

The financial report was just smoke and mirrors.  

Distraction:  

The minor error was merely a tactical distraction.  

Straw man:  

He created a straw man to avoid facts.  

‍

Contact Us

We Respond Within
24 Business Hours.

Submit your inquiry and one of our coaching specialists will be in touch within 24 business hours.

  • +886 (02) 2735-8999
  • contact@lado.com.tw
  • 8F, No. 563, Sec. 4,
    Zhongxiao E. Rd.,
    Xinyi Dist., Taipei 110058
Fields marked * are required.

Message Received

Thank You for Reaching Out.

One of our coaching specialists will be in touch within 24 business hours.

喔不!似乎是哪裡出了些差錯,請再填寫一次!
Keep Reading

You May Also Like