
[Distraction; Smokescreen]
Red herring
[Distraction; Smokescreen]
In business negotiations or discussions, a red herring refers to intentionally raising irrelevant issues to mislead opponents. It is frequently used as a tactic to avoid core problems, stall for time, or cover up one's own weaknesses.
Etymology & Imagery: Hound's Olfactory Distraction

- Not a real fish: This term has nothing to do with seafood, but originates from an ancient method of training hunting dogs.
- Strong-smelling smoked fish: Traditionally, people would use pungent red smoked herring to train dogs.
- Distracting the tracking route: Trainers dragged the smoked fish across the prey's escape route to test if the hounds would be misled.
- Modern workplace context: It was later extended to mean distracting information deliberately used to shift focus in meetings or debates.
Business Contexts & Examples
Negotiation Distraction:
The budget issue was just a red herring during negotiations.
Avoiding the Core:
Do not let that red herring distract us from sales.
Common Synonyms & Related Phrases
Smoke and mirrors:
The financial report was just smoke and mirrors.
Distraction:
The minor error was merely a tactical distraction.
Straw man:
He created a straw man to avoid facts.


