[Elevator presentation; ultra-short sales pitch]
Elevator pitch
[Elevator presentation; ultra-short sales pitch]
In a professional business context, an "elevator pitch" refers to accurately introducing the core value of yourself, a product, or a business idea in a very short amount of time. The goal is to quickly attract the interest of investors or potential clients to secure follow-up conversation opportunities.
Etymology & Imagery: Hollywood's elevator
- Originated in Hollywood: This term first became popular in the 20th-century Hollywood film industry.
- Chance encounters with movie moguls: To pitch their scripts, screenwriters would often intercept busy executives in elevators.
- The crucial 30 seconds: They had to complete their pitch in the extremely short time before the elevator reached the destination floor.
- Business application: Today, it has become an essential quick-pitching skill for startups and salespeople.
Business Contexts & Examples
Seeking investment:
Prepare a solid elevator pitch for the venture capitalists.
Business promotion:
His elevator pitch effectively highlighted the software unique benefits.
Common Synonyms & Related Phrases
Value proposition:
Clearly state your value proposition to the board.
Sales pitch:
Her sales pitch was convincing and highly professional.
Quick overview:
Can you give me a quick overview today?
